10 Food Trends of 2014
Two weeks ago, I documented my food obsessions of 2014. I started thinking, what about the rest of the world? Funnily, I stumbled across this article at work (luckily, this IS work.) – “What are people eating? 10 Food Trends of 2014”.
This report was put together by Ipsos MORI (the UK and Ireland Ipsos Group). They surveyed over 16,000 respondents in 20 countries and combined the results with other trend sources.
I extracted tidbits that were the most interesting to me. Check and see how many you already know!
As consumers are snacking on the go more and more, family meals are on the decline. Russians are the most likely to agree with this statement – “We rarely sit down to a family meal together at home” and the French is the least likely to agree.
Globalization is the driver for evolving global tastes. Did you know – since 2005, beef consumption has superseded fish consumption in Japan?
3) Love for Local
46% of people are willing to spend extra for a product that is produced locally. Australians are the most likely to do so, and Japanese the least.
4) Adventurous Hybrids
20% of consumers are interested in and are willing to pay more for innovative flavours that are new in the market. Culinary “mash-ups” to match bold consumer tastes have resulted in niche market filled with cronuts, ramen burgers, and dessert pizzas.
5) Health and Well-being
In the USA, 76% believe they are in good health yet their BMI is one of the highest in the world. In Japan, only 47% feel that their health is good, but their BMI is low. South Africans are most likely to perceive themselves to be in good health while South Koreans are at the other end of the spectrum.
6) Food as Activity
Consumers are moving towards home cooking as a way to save money as well as entertaining at home. Even bought food are packaged in a way to take-home and to impress the guests.
Consumers want their food, like the brands they buy, to be in a way of expressing themselves, personalized in a way that’s unique to them. We’re no longer just talking about Subway here – frozen yogurt, cookies, burritos, burgers, drinks, etc. For each food, we can already think of one food outlet that offers this already.
8) Taste without Compromise
Despite the recession, consumers are willing to pay for foods and ingredients that stand up to scrutiny – not just in terms of taste but their health benefits as well. The top 3 most important packaging information to consumers are best before date, list of ingredients, and nutritional information.
9) Waste Conscious
1/5 of consumers worry about the amount of food that is wasted in their household. 92% of Chinese (followed by 88% of Canadians) agree with this statement – “I try to recycle as much as I can”, while only 60% of Russians do.
10) Style over Substance
Consumers are looking for fun and innovative products to try. There is a whole market of products that exist for the fun, fad, adventurous foodie palates.
Any trend guesses for the year to come?